2+2=1 For Financial Decision Makers

Clarity for Non-Finance Business Managers

As a Non-Finance Manager, professional, you deserve to be proactive with the numbers of your business even if you’re not a finance professional, instead of asking what happened!!!

This book is written for every non finance manager and professional to help you understand the meaning behind the business financials. Even if your Balance sheet, profit and loss report and cashflow statements send fever to your spine, this practical guide will take you step by step to unlock the secrets behind the Financial numbers. You’ll be empowered with the expert knowledge you need to make high impact in the boardroom of your business as non- finance manager and a professional.

The unique approach taken by Nicky, combined with her many years of practical and versatile accounts professional experience in commerce and industry, puts her in great position to cover accounting fundamentals, budgeting, cashflow management, to reveal your business profitability. Even for busy non-finance manager and professional, you’ll find all the essential tools you need to make better financial decision for any business.

Confused about the difference between profit and cashflow, Turnover and cost of goods, gross margin and net margin. Not sure what should be in the Balance sheet and the profit and loss account? You get the accruals and prepayments the wrong way, cannot talk about cost of capital, making Capital expenditure decisions, how is your business funded, or how to ensure your business maintains adequate cashflow, and many more? All these questions are answered in this book in an easy-to-understand plain English followed by practical examples. This book will give you the required Clarity and Confidence to appreciate the business finance and numbers.

About the Author

Nicky Menakaya is a professional accountant, a Fellow of Chartered Certified Accountants (FCCA), member of Association of Accounting Technicians (MAAT). She is Strategic Financial Management consultant, Trainer, lecturer, writer and financial health coach. Her business functions as an Interface helping companies to gain clarity and be in a position to increase the profitability and achieve business goals.

Nicky gained extensive and versatile experience in financial management over three decades, working in various positions in Commerce, Industry and in Corporate Civil service. She started her career in a retail banking before becoming a successful professional Accountant. She gained entrepreneurial experience as an Interface Accountant working in Financial Systems Implementation projects. It’s very important to Nicky that every non-finance business manager and professional have Clarity, Confidence and Contentment to talk about their business numbers at any level.

Nicky has worked extensively as a financial management support consultant in various institutions across the United Kingdom, both in corporate commercial establishments- from Local Authorities to Academic institutions, in Accounting and Financial systems implementations. She is experienced in helping to build awareness with detailed understanding around business financial drivers, addressing new operational initiatives that support business change.

Nicky has drawn on her experience of working with corporate managers, professionals in various institutions to write this book. She found the common questions that are always asked, She has written a book that provides the background to enable managers to fully understand the numbers and finances of their business, the book is written jargon free, in simple basic language and can be read as a story to appreciate the background of the business numbers.

Confused about the difference between profit and cashflow, Turnover and cost of goods, gross margin and net margin. Not sure what should be in the Balance sheet and the profit and loss account? This book will give you the required Clarity and Confidence to appreciate the business finance and numbers.

Nicky also lectures in various Government Apprenticeship programs that produce students with Distinction results in the Accounting Technicians Qualifications.

Nicky live in Essex, United Kingdom with her family, devotes time to serve non-profit organizations in Non-Executive Director capacity, Board member, Treasurer, Team warden in her local Gray’s Thurrock Team Ministry and a member of the Parochial Church Council (PCC).

As a busy mum, with any spare time, Nicky enjoys Theatre and West end shows.

2+2=1 For Financial Decision Makers

Clarity for Non-Finance Business Managers

Chapter 1 “ Introduction: Where did all Start?”

Chapter 2 “The Regulatory Paradigm of Accounting”

Chapter 3 “Accounting Relationships and Financial Systems”

Chapter 4 “The Role of Income Statement”

Chapter 5 “Kick Start Business Statement of Financial Position”

Chapter 6 “The Cash flows Formula”

Chapter 7 “Dynamic Ratio Analysis”

Chapter 8 “Key performance Indicators”

Chapter 9 “Financial and Cost Management of your business”

Chapter 10 “ Appraisal of Capital Investment Projects”

Chapter 11 “Case Study”

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